Don’t be shy. Be BOLD. Be INTERESTING. Be RELEVANT. Don’t build your website expecting it to be the same thing forever. It doesn’t matter that you’re not a content generating company. There are jokes, anecdotes, and business truths that you learn on the job that can be distilled into a quick note, here and there.
It’s great to be able to present who you are. It’s also great to present what you do and what you’re doing, what you’re selling, what you’re providing. A flexible web environment enables you to do just that.